About Localise WM

Who we are

Localise West Midlands  works towards local supply chains, money flow, ownership and decision-making for a more just and sustainable economy. We are a thinktank, campaign group and consultancy.

See our new film about LWM’s approach

Mission statement

Localise West Midlands is a not-for-profit organisation which exists to promote the environmental, social and economic benefits of:

  • Local trading, using local businesses, materials and supply chains
  • Linking local needs to local resources Development of community and local capacity
  • Decentralisation of appropriate democratic and economic power
  • Provision of services tailored to meet local needs.

This localisation approach makes economic development and government systems more sensitive to local autonomy, culture, wellbeing and the responsible use of finite resources, and is growing in popularity with people and organisations all over the world.

Localisation helps build social capital, targets regeneration to meet local needs, maximises local job creation, and reduces transport and CO2 emissions.

To promote this approach across the region LWM will:

  • Bring people together with a common interest in localisation
  • Provide and publicise information, ideas and examples of good practice
  • Facilitate or undertake demonstration projects
  • Provide consultancy and other support to groups who are developing localist approaches
  • Create supportive networks for localist action
  • Challenge the barriers to localisation
  • Link with similar projects outside the region and worldwide.


LWM was set up in 2002 by a group of individuals who, through opposing the more damaging excesses of the current economic model, had also recognised the need to propose positive models for economic activity.

Our West Midlands focus is intended to make use the region’s geographical balance of urban and rural; and also to encourage democratic accountability and a people-centred approach amongst regional bodies.

However we also look beyond the region, seeking to catalyse ideas across the UK and to make links with and support organisations all over the world working on a similar agenda.

Our first project involved the facilitation of increased local purchasing of food by public bodies, with a conference for procurement officers sponsored by Advantage West Midlands and the Countryside Agency.

We engage with national and subnational policymaking particularly via the West Midlands Regional Sustainability Forum.

LWM’s funding and membership

Join our board…

Website images

Of our website’s header images, the two drawings are from a wonderful illustration by graphic reporter and illustrator Laura Sorvala at Auralab, as a record of discussions on creating a participatory local economy at Futureshift Festival.

The Five Birmingham Pounds image was created for the Birmingham Pound group by Orb branding agency. Other images are LWM’s own.

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4 thoughts on “About Localise WM

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  • November 29, 2016 at 1:44 pm

    I live in a rural area west of Ludlow (tho’ currently studying for an MA in Economics for Transition) – and am struck by the urban nature of LWM. Every aim is laudable and desperately needed, but I’d love to see some time and energy given to the regeneration of rural areas – to an EVERGREEN RURAL WM (or something of that ilk).
    I may try to bring that together for a term paper at some point…

    • January 29, 2017 at 4:15 pm

      LWM has links with such work in Hereford – search the blog- here is the first lead Manda -http://www.localisewestmidlands.org.uk/2012/establishing-the-potential-of-a-transition-enterprise-economy-in-herefordshire/
      Try the Transition website as well.

  • January 30, 2017 at 5:03 pm

    Hello Manda – just to add to this, we completely agree and are limited to urban areas only by resources, which includes our own members’ areas of knowledge. We started off with more rural members, but as time has progressed more and more members are from the conurbation, and more specifically Birmingham. For such a tiny organisation (we have 0.8 of a full time staff member!) we have to work where we have the capacity and knowledge. In fact, we can’t and shouldn’t try to parachute our urban selves into a rural area. However we WOULD like to work in rural areas again, and if people approach us with the capacity to get involved and work with us, then we are definitely interested in developing ideas together. Let us know if this is of interest to you.


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