“There seems be a real appetite among consumers to buy from independent retailers and support community shopping”
Those who have been expressing interest in Localise West Midlands’s involvement with a future Birmingham Pound will also read the Birmingham Press account of Birmingham’s Droplet – a mobile app born in Birmingham promising a ‘customer loyalty revolution’.
The Press reports: “Droplet, the brainchild of tech entrepreneurs Steffan Aquarone and Will Grant, has used £575,000 of Crowdfunding to take the world’s first fee free payment app into eight cities across the UK. More than 300 independent retailers across Cambridge, Edinburgh, Exeter, Glasgow, Leeds, Manchester and Norwich are now accepting transactions by using the simple mobile app . . . The first eight cities have been chosen due to their vibrant independent scenes and their willingness to embrace new idea. Local ambassadors, who are well known in the community, have been appointed in each location to work with merchants to introduce the technology and grow the Droplet brand organically. With user numbers now over 23,000, there are plans already in place to build on the initial rollout by targeting another ten cities in 2016.
Will Grant says: “Birmingham is still a critically important city for us. This is where the Droplet story all began and we have just strengthened our team here to include new ambassador Laura Patricia Jones. She will be charged with building on our existing merchant base of 35 retailers and growing our user numbers in the city.”
Using Droplet is simple for the consumer, just tap ‘pay here’ when entering a registered outlet for the first time and the payment is taken directly from your chosen card – you’ll get a notification on your phone to show how much you’ve been charged and the reward stamps you’ve earned.