About Us

Who we are

About US

Since 2002

Mission Statement

Localise West Midlands  works towards local supply chains, money flow, ownership and decision-making for a more just and sustainable economy. We are a thinktank, campaign group and consultancy

Localise West Midlands is a not-for-profit organisation which exists to promote the environmental, social and economic benefits of:

  • Local trading, using local businesses, materials and supply chains
  • Linking local needs to local resources Development of community and local capacity
  • Decentralisation of appropriate democratic and economic power
  • Provision of services tailored to meet local needs.

This localisation approach makes economic development and government systems more sensitive to local autonomy, culture, wellbeing and the responsible use of finite resources, and is growing in popularity with people and organisations all over the world.

Localisation helps build social capital, targets regeneration to meet local needs, maximises local job creation, and reduces transport and CO2 emissions.

To promote this approach across the region LWM will:

  • Bring people together with a common interest in localisation
  • Provide and publicise information, ideas and examples of good practice
  • Facilitate or undertake demonstration projects
  • Provide consultancy and other support to groups who are developing localist approaches
  • Create supportive networks for localist action
  • Challenge the barriers to localisation
  • Link with similar projects outside the region and worldwide.


LWM was set up in 2002 by a group of individuals who, through opposing the more damaging excesses of the current economic model, had also recognised the need to propose positive models for economic activity.

Our first project involved the facilitation of increased local purchasing of food by public bodies, with a conference for procurement officers sponsored by Advantage West Midlands and the Countryside Agency.

To find out more about our earlier years, see our archived publications.

We’re not the only ones working on this agenda. We’ve pulled together some links to other organisations working locally, nationally and globally, here.

Our Approach

Our West Midlands focus is intended to make use the region’s geographical balance of urban and rural; and also to encourage democratic accountability and a people-centred approach amongst regional bodies.

However we also look beyond the region, seeking to catalyse ideas across the UK and to make links with and support organisations all over the world working on a similar agenda.

See our new film about LWM’s approach

We engage with national and subnational policymaking particularly via the West Midlands Regional Sustainability Forum.

You can find out more about how we are funded and who our members are. We’re also looking for people to join our board.

Website images

Of our website’s header images, the two drawings are from a wonderful illustration by graphic reporter and illustrator Laura Sorvala at Auralab, as a record of discussions on creating a participatory local economy at Futureshift Festival.

The Five Birmingham Pounds image was created for the Birmingham Pound group by Orb branding agency. Other images are LWM’s own.

What We Do


Providing advice and support to policy makers at local and regional level.


Conducting research into what makes a sustainable and prosperous localised economy.

Consultancy & Training

Supporting private companies and other organisations to win more business.