About Us


About US


Localise West Midlands is registered as a Company Limited by Guarantee (not for profit). LWM has a board of directors elected by a wider group of members. We also have associates, who undertake our consultancy activities, and there is a small overlap between the two. We are considering establishing an advisory group of people with valuable experience and skills.

We’re seeking new active board members to help us achieve more change. If this is something that interests you please click here to find out more.


Phil Beardmore

Phil works s as an environmental and third sector consultant specialising in thought innovation. He founded the renewable energy co-operative CoRE50. His clients include local authorities, utilities, construction companies and social enterprises.  In 2010 Phil was voted one of the top 50 Green Leaders in the West Midlands, is the Third Sector Assembly Environment Network Champion and member of Birmingham’s Green Commission. Phil is also an occasional LWM associate.

Chris Crean

Friends of the Earth’s Regional Campaigner for the West Midlands. Chris has been involved with Friends of the Earth (FOE) since the late 80s, initially as a campaigner on air pollution and transport in Birmingham and the West Midlands and now as campaigner, policy officer and spokesperson in the region. Previously he worked for an environmental consultancy specialising in contaminated land and industrial water.

Paul Cobbing (Vice Chair)

Paul has worked for the last 30 years on environmental issues, from operational land management to policy development and implementation across climate change and the natural environment.  He is now chief executive of the National Flood Forum, a charity that supports and represents people at risk of flooding.  He has experience of developing and supporting sustainable development, climate change and environmental networks across the West Midlands, and working with them to progress strategic action.   He is convenor of the West Midlands section of the Chartered Institute of Ecology and Environmental Management and a member of the West Midlands Forestry & Woodland Advisory Committee and the Warwickshire, Coventry and Solihull Local Nature Partnership.

Sarah Longlands

Sarah Longlands is a senior research fellow at IPPR North. Her recent PhD examined the influence of economic growth policy on spatial planning in England. Previously she was Director of Policy at the Centre for Local Economic Strategies. She also undertook some work on a freelance basis on the second phase of LWM’s Mainstreaming Community Economic Development project.

Jon Morris (Chair)

A housing, planning and regeneration consultant who led LWM’s work on Birmingham Energy Savers and contributed to MCED. Former Director of Coventry New Deal for Communities, Chair of Royal Town Planning Institute Housing Panel, Extensive experience in the fields of housing, planning and regeneration, as a practitioner, researcher and lecturer. Jon has also been a member of a number of ministerial advisory groups and an expert witness to the House of Commons Environment Select Committee.

Rose Poulter

Rose Poulter is a Board Member and Associate of Localise West Midlands. Now a freelance consultant with a focus on securing decisions, policy development and organisational change, she was previously Director of the West Midlands regional grouping of local authorities (WM Councils; WM Leaders’ Board; WM Local Government Association) for fourteen years. She also spent two years on a secondment to regional development agency Advantage WM, and held various economic development posts with Birmingham City Council. Rose also works with Age UK Birmingham’s Information and Advice Team on a voluntary basis.


Karen McCarthy

(Joint coordinator)

Karen joined LWM as the joint coordinator in 2016. Karen has worked in the public and third sectors in a variety of roles. Most recently, she has run care services both as a social enterprise and for a local authority. Her interests include co-production, practical devolution and dignity in care. She is looking forward to working on initiatives around the new Midland Metropolitan hospital, but also contributing to LWM’s wider work. She is also a councillor in Birmingham and a youth leader for St John Ambulance.

Sandra Green

(Joint coordinator)

Sandra joined LWM in 2020. She set up social enterprise Co-wheels Car Club in Birmingham and is a volunteer on the British Lung Foundation’s Clean Air Parents Network. She is also a Community Activator at the Active Wellbeing Society in South Birmingham. She has worked in the private and public sector. She loves to collaborate and wants to make the whole of the West Midlands a clean air zone. Her first blog is here.